Neev Tapiero has been promoting the legalization of cannabis since 1996 when he opened Toronto’s first medical cannabis dispensary, C.A.L.M. or Cannabis As Living Medicine. He has also owned several cannabis related businesses including a hydroponic store, a seed company, a medical clinic, and a café and vapor lounge. In 2018 he published a book, “Cannabiz”, an entrepreneurial guide to the cannabis industry, now in its 2nd edition. He is currently teaching cannabis studies at Ryerson University, consulting for licensed producers, and owns a cannabis tourism and agri-tourism company called Canadian Kush Tours.